Privacy policy

Privacy Policy – Adventure Operations Group

This Privacy Policy was last updated in March 2026.

Important Changes to Our Privacy Policy

We've updated our Privacy Policy to provide you with greater transparency about how we handle your Personal Information. Please take a moment to review the key changes below:

Group-Wide Policy: This policy now covers all entities within the Adventure Operations Group and reflects compliance across Australian and New Zealand privacy laws, consistent with our operations across both countries.
Clearer Information About You: We've outlined the different types of people we interact with (customers, suppliers, visitors, job applicants, and competition entrants) and specified what information we collect from each group and how we collect it.
How We Use Your Information: We've provided clearer details about why we collect Personal Information, including to supply you with goods and services, improve our products, and support our relationship with you.
Information Sharing: We've clearly set out who we share personal information with, including our related entities and third-party service providers who help us operate and promote our business (including running promotions and competitions).
Cookies and Tracking: We've explained that our websites use cookies and tracking technologies to monitor website usage, and we've provided information about your options to opt-out or customise tracking based on your preferences.
Business Changes: If we expand or sell our business, we may need to disclose personal information to a new owner or controlling entity, who will use it for the purposes outlined in this policy.
Direct Marketing: We've clarified that we may use your personal information for direct marketing with your consent, and we will provide opt-out options in line with anti-spam laws.
Data Security: We've confirmed our commitment to taking reasonable measures to protect and store your personal information securely, including when transferring information to overseas entities.
Your Rights: We've set out your privacy rights more clearly, including how to access and correct your personal information.
Children's Privacy: Our websites are not intended for children under 13 years old. If we become aware that we've collected personal information from a child without parental consent, we'll take steps to delete it.

We encourage you to read the full Privacy Policy below to understand how these changes may affect you. If you have any questions about these updates or our privacy practices, please contact us using the details provided at the end of this Privacy Policy.

1. General

1.1 Adventure Operations is committed to protecting your privacy and complying with its obligations under applicable privacy laws and regulations, namely the Privacy Act 1988 (Cth) (AU Privacy Act), Australian Privacy Principles (APPs) and Privacy Act 2020 (NZ) (NZ Privacy Act) (together, the Privacy Laws). If you are located in another jurisdiction, additional local requirements will apply.

1.2 This Privacy Policy sets out how your Personal Information is collected, used, stored and disclosed by each of our entities, including:

Adventure Operations Australia Pty Ltd ACN 622 679 887
Adventure Trading Australia Pty Ltd ACN 010 916 006 trading as OZtrail Leisure Products ABN 77 010 916 006
Adventure Trading NZ Limited (NZ No. 6087072)
MTB Holdings Pty Ltd ACN 627 147 997 trading as Mountain Bikes Direct ABN 80 627 147 997
Tradepem Industrial Pty Ltd ABN 91 068 678 599
Our Related Body Corporates (as defined in the Corporations Act 2001 (Cth))

(together, Adventure Operations, we, us and our).

1.3 In this Privacy Policy, a reference to goods and services means any goods and services provided by Adventure Operations and a reference to Websites means any of the below websites:

www.adventureoperations.com
www.oztrail.com.au
www.oztrail.co.nz
www.ozpig.com.au
www.mtbdirect.com.au
www.jamecpem.com
www.tradeflame.com

1.4 This Privacy Policy is subject to change at our discretion, and we will update it from time to time. The current version will always be available on the Websites. If we change this Privacy Policy in any material way, we will notify users by posting a notice on our Websites (as relevant) along with the updated Privacy Policy.

1.5 In order to access and view our Websites, you are not required to provide any Personal Information. However, if you do not provide such information, we may not be able to offer you all of the goods and services available on our Websites. If you do provide such information, this Privacy Policy will apply to our use of such information.

1.6 In this Privacy Policy, we use the terms:

'customers' to refer to individuals who engage us to provide goods and services, and individuals at businesses who engage us to provide goods and services;
'suppliers' to refer to individuals or individuals at businesses who provide us with goods or services, and individuals at businesses who provide us with goods or services;
'visitors' to refer to individuals who engage with us on our Websites, or who enquire about our operations or activities via electronic means;
'applicants' to refer to individuals who apply for employment or other engagement with us; and
'entrants' to refer to individuals who enter our promotions and competitions published on our Websites, and sign up to our loyalty programs.

1.7 In some circumstances, you may belong to more than one of these groups, and multiple sections of this Privacy Policy will then apply to you.

2. What Personal Information Do We Collect?

2.1 Personal Information is any information or opinion about you which personally identifies you or may reasonably be used to personally identify you, even if the information is not true, and whether or not it is in physical form. This may include any personal information or opinion about you that is sensitive and requires a higher level of privacy protection (Sensitive Information).

2.2 The kinds of Personal Information we collect about you depends on our relationship with you, and we limit the information we collect to what is reasonably necessary for one or more of our functions or activities. Generally, we may collect:

Contact information such as your name, email address, phone number and address;
Financial information, including banking, credit card, billing or other payment information;
Transaction data, including details about the goods and services you have purchased from us;
Marketing and communications data, including your preferences in receiving marketing and communications from us;
Records of our correspondence with you, including your feedback;
Commentary or opinions about you;
Other information relevant to providing you with the information, goods and services you are seeking or that someone is seeking on your behalf; and
Details of your visits to the Websites, including the resources and pages you access, and how you engage with our Websites.

2.3 If you are a customer, we will also collect your contact details, business name and ABN (for sole traders and partnerships), address, marketing and communications preferences, details of transactions you carry out through the Websites and of fulfilment of your orders, personal information you may disclose when tagging our social media handle or accounts, and information related to your interactions with us.

2.4 If you are a supplier, we will also collect your contact details, ABN (for sole traders and partnerships), business name, bank account details (if required for payment of your invoices), marketing and communications preferences and information about your role including your name, position and contact details.

2.5 If you are a visitor, we may also collect the following information about you:

Information you provide by filling out forms on the Websites, including information provided to make enquiries about our goods and services, and to report a problem or issue with the Websites;
Information about your device, including numbers that identify your device, IP address, geographic location of your IP address and device, and behaviour data that may reveal information about you and user preferences;
Information about your use of our Websites collected via cookies. Cookies help us to improve the Websites and deliver a better and more personalised service by enabling us to estimate our audience size and usage patterns, store information about your preferences, speed up your searches, and recognise you when you return to the Websites.

You may choose to enable or disable information you share with us via your browser or device settings. Disabling the sharing of some information may affect your ability to use certain features of the Websites.

2.6 If you are an applicant, we will also generally collect your Personal Information contained within an application and CV/resume, employment history, personal information derived from references, interviews and testing (including psychometric or aptitude testing), licences and other certificates and qualifications, and documentation demonstrating your right to work in Australia or New Zealand.

2.7 If you are an entrant, we will collect Personal Information necessary to facilitate your entry into the relevant promotions, competitions, or loyalty programs. This may include your contact details, social media account details, personal information included in an entry form or sign up request, and any other forms of Personal Information we clearly identify to you at the time of entry.

2.8 We support your ability to make decisions about the Personal Information you provide to us, however if you choose not to provide us with the information requested, or it is incomplete or inaccurate, we may not be able to provide you with the information, goods, and services you are seeking. If you are an applicant, refusal to provide Personal Information may mean we are unable to process your application. If you are an entrant, refusal to provide your Personal Information in an entry form may void your entry.

3. How We Collect Your Personal Information

3.1 We will generally collect Personal Information directly from you when you interact with us, such as in person, by email, by phone, by enquiry or feedback form, or via our Websites, social media channels, interviews, standard forms, contract negotiation, surveys, competitions, or any other means when you provide us with your Personal Information.

3.2 We may also need to collect Personal Information about you from third parties where it is necessary for us to do so and it is unreasonable or impractical to collect directly from you, where you have consented, or where we are otherwise required or authorised to by law. Those third parties include:

Customers: any person that engages with us to purchase goods or services on your behalf, including any account creation on our Websites;
Suppliers: publicly available records such as the Australian Securities Investment Commission, Australian Business Register, New Zealand Companies Register, and the relevant business with whom you are engaged;
Visitors: technology service providers and social media platforms;
Applicants: referees, academic institutions, training and certification providers, licence and background-checking services, recruiters, and other publicly available sources such as social media platforms; and
Entrants: any person authorised by you to submit an entry into the relevant promotion or competition on your behalf.

3.3 Except as otherwise permitted or required by applicable Privacy Laws, we only collect Sensitive Information about you if you consent to its collection and it is reasonably necessary for the performance of our functions and activities.

3.4 If you provide us with Personal Information about someone else, you represent to us that you are authorised to disclose that information and that we may collect, store, use and disclose such information for the purposes described in this Privacy Policy.

4. Why Do We Collect, Hold, Use and Disclose Your Personal Information?

4.1 We will generally collect, hold, use, and disclose your Personal Information if it is reasonably necessary for or directly related to the performance of our functions and activities, including:

Establishing and maintaining our relationship with you, and communicating with you in the ordinary course of that relationship;
Supplying you with information, goods and services, including processing transactions;
Updating, destroying or de-identifying your Personal Information when it is no longer relevant;
Fulfilling our legal and regulatory requirements;
Analysing our goods and services and customer and supplier needs with a view to developing new or improved offerings;
Conducting market research and monitoring use of our goods and services;
Contacting you to ask for feedback or a testimonial, and to administer, investigate and resolve any claims or complaints;
If you are a supplier: purchasing goods or services from you and enquiring about your products and services;
If you are a visitor or customer: streamlining and personalising your experience with our Websites;
If you are an applicant: considering your application with us;
If you are an entrant: facilitating the relevant promotion, competition or loyalty program, including contacting you if you have won or received any benefits.

4.2 We may also use or disclose your Personal Information to:

Provide you with information about other goods and services we or our related entities offer that may be of interest to you. You may unsubscribe from our mailing/marketing lists at any time by using the unsubscribe feature in any emails we send, or by contacting us in writing. We do not use or sell your Sensitive Information for direct marketing purposes;
De-identify and aggregate Personal Information to improve the quality of our goods and services, and for marketing and research purposes; and
Display targeted and personalised marketing advertisements to you from us and from third parties.

5. Who We Disclose Personal Information To

5.1 We may disclose Personal Information about you to:

Our related entities;
Our employees, contractors, consultants, partners and other parties who require the information to assist us with the purposes for which it was collected;
Government departments, enforcement bodies, regulatory bodies and agencies where required by applicable Privacy Laws;
Third party service providers who assist us in operating and promoting our business, including insurers, IT and technology service providers, recruitment providers, and professional advisers such as lawyers, accountants, and auditors;
Third parties to whom you have agreed we may disclose your information, including third party payment service providers; and
If you are an entrant: organisations involved in promotions, competitions or loyalty programs, such as sponsors, partners, prize providers, and technology service providers.

5.2 We may expand or reduce our business, and this may involve the sale and/or transfer of control of all or part of our business. Personal Information relevant to any part of the business for sale and/or transfer may be disclosed to a proposed new owner or newly controlling entity for due diligence purposes, and upon completion of a sale or transfer, will be transferred to the new owner to be used for the purposes for which it was provided.

6. Third Party Content

6.1 From time to time, we may include third party content on our Websites and social media accounts, including links to websites, applications or resources, as well as embedded media such as videos, images and articles.

6.2 We take reasonable measures to ensure we only include content from third parties who handle your Personal Information in a manner that meets or exceeds the standards required by Privacy Laws. However, if you access third party content, you acknowledge that you do so at your own risk. We encourage you to read the privacy policies of any third party resource you access via our Websites.

7. Use of Cookies and Tracking Devices

7.1 Our Websites use cookies. A cookie is a small data file placed on your machine or device which lets our digital service store information. Cookies help us to identify users, prepare customised web pages, monitor Website usage, and improve our services. We may also use cookies to monitor numbers and frequency of visitors to our Websites.

7.2 We also use retargeting services from third party providers (namely Meta and Google) on our Websites. These providers collect certain information via cookies to determine which web pages are visited, and this data is used to serve ads on Meta social media platforms and Google based on your past visits to the Websites. For more information, please visit the Meta Privacy Policy and Google Privacy Policy.

7.3 Our Websites also use third party services that utilise cookies, including Google Analytics. You can opt out of Google Analytics by installing Google's opt-out browser add-on. For more information on data processing by Google, visit https://policies.google.com/privacy.

7.4 You may refuse to accept cookies by selecting the appropriate setting on your internet browser. However, please note that doing so may affect your ability to use the full functionality of our Websites.

7.5 We use tracking pixels and tags to analyse Website traffic, improve your browsing experience, and display personalised ads. The data collected through pixels and tags is aggregated and remains anonymous to us, however it may also be saved and processed by Google and Meta in accordance with their data use policies. You can opt out of tracking pixels and tags by adjusting your browser settings or using opt-out tools provided by the relevant third parties.

8. Direct Marketing

8.1 We will only send you direct marketing communications and information about our goods and services via mail or email with your consent.

8.2 You may opt-out of receiving marketing communications from us by contacting us at the details below or by using the opt-out facilities provided in our communications.

8.3 We do not provide your Personal Information to other organisations for the purposes of their direct marketing and will not sell, rent, or lease our customer lists to third parties. Our email practices are designed to comply with relevant anti-spam laws, including Australia's Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth).

9. Overseas Disclosure

9.1 We are assisted by a variety of external service providers to operate our business, some of whom may be located overseas, including in the USA.

9.2 We take reasonable steps to ensure these service providers have appropriate security for your Personal Information and use it only for the purposes for which it was collected.

10. How We Store and Protect Personal Information

10.1 We store your Personal Information in paper and electronic form. We take reasonable measures to ensure your Personal Information is stored on secure servers in a manner designed to protect it from interference, misuse, loss and unauthorised access, modification or disclosure. Our security measures include:

Limiting access to the Personal Information we collect about you;
Only providing access to Personal Information once proper identification has been given; and
Requiring third party providers to have acceptable security measures to keep Personal Information secure.

10.2 When we no longer need your Personal Information for the purpose for which we collected it, we will take reasonable steps to destroy or permanently de-identify it in line with applicable Privacy Laws.

10.3 Despite the reasonable steps we take to secure your Personal Information, the privacy, security and integrity of information transmitted via our Websites (including email) cannot be guaranteed during transmission unless we have indicated beforehand that a particular transaction will be protected (for example, by encryption).

11. Your Privacy Choices

Depending on the jurisdiction in which you live, you may have certain rights to access and correction of your Personal Information under the applicable Privacy Laws.

Access: You may access the Personal Information we hold about you, subject to certain exceptions. Please contact us using the details in this Privacy Policy. There are no charges for requesting access or correction, however we reserve the right to charge reasonable administration fees where applicable. We will notify you in advance of any fees and endeavour to respond to requests within 30 days.
Correction: If you believe the information we hold about you is incomplete, out of date, or inaccurate, please advise us as soon as practicable. We will take reasonable steps to correct the information if we agree it requires updating, and will strive to process any request within 30 days.
Making a Complaint: Complaints about our Privacy Policy or the way we handle your Personal Information should first be directed to us at the details set out below. If you are not satisfied with the outcome, you may contact:
- The Office of the Australian Information Commissioner (if the AU Privacy Act applies); or
- The Office of the Privacy Commissioner, New Zealand (if the NZ Privacy Act applies).
Further Information: For more information on the Privacy Laws, visit www.oaic.gov.au and/or www.privacy.org.nz.

12. Children's Privacy

12.1 Our Websites are not intended for individuals under the age of 13. We do not knowingly collect or store Personal Information from children. If we learn that a child under the age of 13 has provided us with Personal Information without verifiable parental consent, we will promptly take reasonable and appropriate actions to remove such user and delete any of their Personal Information from our servers.

13. How to Contact Us

If you have any questions or concerns about this Privacy Policy, or would like to exercise your rights in relation to Personal Information we hold about you, please contact us at:

Privacy Officer
71 Charles Ulm Place
Eagle Farm, QLD 4009
Phone: 07 3193 1110
Email: info@adventureoperations.com

14. Further Information

If you require any further information or have any queries regarding our Privacy Policy, please contact our Privacy Officer at the details set out above.